L.J. Diva

Sexy, Sassy, Kick-Ass Romances!

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The Rise of the Bloggers came, now we need to get rid of the Floggers

24/08/2017 by L.J. Diva Filed Under: Business & Legalities, Websites & Social Media Leave a Comment


We get it, bloggers wanted to make money out of their blog and their writing. Isn’t that what a lot of people want to do? But somewhere along the way companies took note. Saw how many followers, subscribers and likers people had, and started offering free goods in turn for good reviews. Companies wanted bloggers to flog their shit to their followers so they could get money.

But just as they were now acquiring bloggers to do the free work that celebrities had demanded payment for, so now were the bloggers. If you want their review, you’re gonna have to pay for them to flog your shit.

Hence, the rise of the Floggers began.

Floggers, I cannot stand.

I’m all for reading a blogger’s post about the great bargains they found at their local Kmart, or the awesome shoes they bought last Friday. But I am over seeing those hateful hashtags and words in their posts, regardless of what platform those posts are on.

#sponsored #gifted #sp 

BLECH!

I am so god damn sick and tired of seeing the free wardrobes, free accessories, free every fucking thing that these imbecilic pissants are getting to flog to their followers.

Does it work business wise? More than likely. And I know many companies have seen a massive increase in sales.

Does it work on me?

Fuck no.

Once I realised that a certain shoe company was giving more than one blogger a pair of free shoes, I got cranky. I sure as fuck can’t afford to spend $250 on shoes every fucking day. I refuse to spend $129 on a pair of faded ripped jeans because they are flogged by bloggers. I refuse to buy anything at full price when it’s over $25 unless I desperately want it.

I’m not a scab, I just know how to get better deals because I know the tricks of the trade. Jeans do NOT cost $129, it’s only cotton, and when shows do exposés on companies and their products, and which products are better, and the cheaper chain stores always win out, then I ain’t buying your $129 shit flogged by bloggers, or instagrammers, or facebookers.

I’m over the bullshit, the inconsistencies, the lies. Everything you have is sponsored by these companies wanting to make more money. You are being used as their cash cows, and your followers are being used as sheep by you.

Well, not this little black duck! (to quote daffy duck) I am not a sheep and will not follow blindly just because something may perk my attention.

I refuse to buy from stores anymore that use bloggers to flog their shit.

I refuse to pay full price for what you’ve got.

I refuse to follow bloggers and pissant reality contestants who think they’re celebrities and get entire holiday wardrobes for free.

I refuse to flow with the masses.

I refuse your bullshit ways.

I refuse to follow floggers!

Floggers must fall!

When you come up with a really good idea, don’t tell anyone until you’ve done it!

29/06/2017 by L.J. Diva Filed Under: Business & Legalities Leave a Comment



Because at the end of the day they’ll just steal it!

I recently listened to a podcast by Valerie Khoo and Alison Tait and they read out a listener’s letter that was about just this.

The woman had showed several people her book and later at a venue where she was giving a talk she was told by a woman the idea she’d had for her book. The listener said it was the exact idea she’d had and later found out the woman who had spoken to her was good friends with one of the people she’d told about her book. She said she felt like her idea had been stolen but she didn’t say or do anything about it.

You can read the full text here or listen to the podcast. 

Personally, I would have told the woman that it sounded like my idea and asked her if she knew the people I’d told. I would have had it out with both of them and unfriended them. How dare the so-called friend pass on her idea to someone else to write. That’s just bullshit.

It also reminds me of Justin Herald, the guy who started the Attitude clothing brand. 

I read one of his books, and since he was doing seminars and helping people out, he was at a dinner party one night with friends, and this couple couldn’t help themselves. They blurted out their idea for something they had come up with, it was in the making process, they had everything set up but were baulking on finalising it all. Someone else at that dinner party worked for a company and told them. The company had a cheap version made in China and released it while the couple was still waiting for something to come through. They missed out on the opportunity and lost a lot of money. Justin’s advice, DO NOT TELL PEOPLE YOUR IDEAS UNTIL THEY ARE COMPLETE AND OUT IN PUBLIC.

Because people will steal your ideas!

That’s why I NEVER tell people my titles or ideas until they are ready for release or I’m finalising covers. A few years back I did ask everyone what they thought of the original idea for Her Secret Island. It ended up quite different from what I started with so it has no significance to the overall idea. The same for Dream It, Write It, Publish It! Turned out completely different to what I had blogged about.

Personally, with the fact my family can’t help themselves from copying me, I really just want to keep my ideas to myself until they are up for pre-sale. That way, NO ONE can steal my ideas. Until they’re out of course…

 

I’m so glad I didn’t sign away my book rights to the one publishing house who actually wanted it. Because I would have lost everything!

22/06/2017 by L.J. Diva Filed Under: Business & Legalities, Publishing Leave a Comment



Back in the day, November 2010 to be correct, after I had been sending my books off to several publishers for several years, How I Won Lotto, Moved To L.A. & Married A Really Huge T.V. Star! captured the attention of one publishing house here in Australia called JoJo Publishing. I had sent them the full manuscript as directed on their website, full of typos I’m sure since I have found some since, and they rang me. Yes, they rang me. That’s how come I have the honour of saying I got the call.

Because I did.

They wanted my book, called me several times in November/December, sent me paperwork to think about and sign after I asked them to send it, and told me it would take two years to get it up and running. I had already been online since 2009 and had a platform and didn’t want to wait another two years. I know pub houses can take anywhere from 6 – 24 months to get a book out so it wasn’t unusual.

But I didn’t want to wait that long.

I didn’t know about self-publishing, and desperately wanted my books to be out there. So the only other alternative was to pay them $12,000, half of the $24,000 publishing fee, and then I would get 50% of the royalties. 

I remember crying for weeks. I so desperately wanted to be published like so many other authors and have my books in stores like so many new authors, and I emailed back and forth with one of my followers, Cyn. I even asked for advice from the yahoo group that I belonged to, Romance Writers of Australia.

But when push came to shove, I didn’t want to wait two years, didn’t have $12,000, and didn’t want to give up my rights to my book.

In March 2011, and I really thank God now, I discovered self-publishing because and haven’t looked back. In fact, I’m looking into something exciting where my books are concerned. More on that later in the year.

Since thanking JoJo for their offer and rejecting it in December (I received a call early 2011 because he hadn’t received my tear filled email) I went into 2011 with a heavy heart, even though I somehow knew that something was coming. I discovered Amanda Hocking and Joe Konrath and not only found out about, but moved into self-publishing. I haven’t bothered with publishing houses since. Except to read about the Big 5’s shenanigans where Amazon is concerned. Because that’s my business now. Writing books, releasing them, and learning my craft by reading stories about publishers and their feud with Amazon, and reading what other authors are doing to move ahead and make sales.

So, while searching for something on google last week, I decided to look up JoJo for a book cover I vaguely remembered and discovered something almost hilarious. Hilariously ironic. Or is that ironically hilarious?

JoJo Publishing had been accused of duping its authors and was placed in voluntary liquidation in 2015. It had published books by more than 250 authors since it was founded in 2002.

According to a Smart Company article – The business charges some authors a fee to publish their books, which is a different model to traditional book publishing and sometimes referred to as “vanity” publishing. However, the liquidators of the business estimate more than 50 authors may now be owed money. In September, an investigation by the ABC Radio National program Background Briefing aired allegations from more than 30 authors who said they were deceived after having invested between $9000 and $35,000 of their own money to having books published. The group of authors is reportedly considering legal action against JoJo Publishing.

Responding to the claims made in an ABC report, “Due to risk factors, not all authors can fit into the model of receiving an advance and royalties – although many have this arrangement with us. These authors, who would not find publishers elsewhere, may enter into a business arrangement where they make a capital investment and share in the profits. Our publishing venture has provided authors with the opportunity to have their books published, distributed and marketed in ways they would not have otherwise had. If they have a business arrangement with us and make a loss, then we make a loss too.”

The rest can be read here at Smart Company.

The news also made the Absolute Write forums.

And scored an ABC network program. Part of their story was talking to one of the JoJo authors and it’s similar to what they did to me – First-time author Margaret Spivey sent the manuscript to about 50 publishers but only one agreed to publish: Jojo Publishing, who told her it was a work of genius. But there was a catch. She was asked to invest $12,000, and in return she’d get 50 per cent of the profits.

‘There was urgency in this voice that wasn’t there previously,’ Spivey says. ‘And along with that urgency was, “Well, we can’t really afford to pay for that at the moment. If we publish it now we can’t afford it. But if you’re prepared to contribute half the cost, which was $12,000, then we could go ahead and get it published now and get it out in the marketplace, and by contributing half the costs, then of course you get equal share in all the profits and all the earnings from the sales of the book.”‘ Margaret Spivey was nervous, but she took a punt and went with it.

And because they wined her and dined her, which is normal for big wig publishers to do to new authors and something I didn’t get because I turned them down, there was more…She ended up paying for that meal two years later.

Discovering that she had paid to be wined and dined by Jojo Publishing was just the beginning of Margaret Spivey’s ordeal. Since having her book published five years ago, she’s received absolutely nothing in royalties, and no information at all about the sales of her book.  ‘I haven’t received 1 cent,’ she says. ‘I don’t know anything. I don’t know how many copies of the book were sold … I don’t know anything. And I couldn’t get any info.’

Besides the fact that a rough 95% of authors don’t earn out royalties, that’s nothing new. But it means she probably didn’t make back any of the money she’d spent.

I am so glad I didn’t go with this company. I would have lost all rights to my book, been unable to publish it anywhere else, or do what I’m about to do in the next few months. But here we are 2017 and I’m just reading, by fluke, about this company.

So glad I kept my rights, and my head, and that my muse guided me away from them.



What Is Your Worth?

25/05/2017 by L.J. Diva Filed Under: Business & Legalities, Financial Matters 1 Comment


With my birthday being last Sunday and turning the ripe old age of 43, not only did I think this was a timely post, but I would also like to mention my weight loss to date of 2stone/28pounds/13kgs in about four months. You can read the whole sordid weight loss journey over on my style blog, Jewel Divas Style.

Let’s move on with this costly post…see what I did there…

Sometime last year I somehow came across blog posts from authors who were doing book tours and what they charged for a visit. Reading on, I found lists that they compiled of what they charged for and one author suggested adding the cost of your child caring time, your housework time, your time away from writing, basically everything that your visit would be taking you away from. And then there was the time needed beforehand to prepare and get ready, the cost of petrol to drive there, the air flight to fly there, the hotel stay etc, etc, etc.

So I thought about this and many a year ago after I did my styling course I was going to set up a style business off my jewellery business and planned out a pricing guide. That of course didn’t come to fruition but I was considering what my hourly rate was going to be.

Obviously since 2013 things have changed. I’ve written more over the last two years and my jewellery has been pushed to the back of the bus. My jewellery store is on holiday more often than not because I just couldn’t deal with it all. At least I don’t have to package my books and send them off. People can just buy them online and download them to their device.

But more about money. I decided to try out the author’s suggestion of dividing up my time and what I would be taken away from, so I’d know what to charge for and came up with this plan…

What I Do…

Run a business and all it entails.

Care for parent and all it entails.

Run a household and all it entails.

Broken down into detail…

1 – Jewellery Creation: time spent on finding and buying beads, findings and everything else, creation of pieces, making full collections.

2 – Book Creation: handwriting of books, typing of books, editing, creation of covers and interiors to produce complete book.

3 – Business Management: taking pictures of jewellery and books, uploading of jewellery or books to sale sites and spending time filing descriptions, covers, interiors, publishing, blogging and social media, paperwork, research, web management and all that entails.

4 – Caring Management: appointments, calls, doctors, medications, home care and anything else that comes up.

5 – Household Management: calls, appointments, tradies/housing trust, housework (cooking, cleaning, dishes, washing etc), and anything else that comes up.

Now originally when I had set a cost for my styling business I was going to charge $60 for the first hour and then $180 for each hour after. But after what’s happened to me and the amount I’m working all day if I needed to be taken away from this then my time had better be worth it. So I came up with this…

First hour, $1 per minute per each item, so that’s $1 X 5 items = $5 X 60 minutes = $300 for the first hour. Each hour after it’s double that at $600 per hour. Now that may be a bit rich for some but seriously, I do the one job the rest of my siblings don’t do…LOOK AFTER THEIR MOTHER!!!!!

So quite frankly, I’m worth it. My time is worth it, and my bloody energy is worth it. If you can’t afford me, don’t ask me!

The 10,000 hour rule, fact or fantasy? And what Karma has to do with it.

01/10/2015 by L.J. Diva Filed Under: Business & Legalities, Human Behaviour Leave a Comment

 

I have often wondered about life, why I’m here and what in God’s name I’m supposed to be doing. It seems that the things I want most I’m not getting, and what I want to do most I’m unable to do.
 
Why?
 
I can follow The Secret and say affirmations every day, write in a gratitude journal, think positively, but then that kinda goes against the law of karma.
 
Many think karma is an instant fix, and in some instances it is. But in reality it has nothing to do with those instant retributions. The law of karma states that the soul chooses the life it’s going to have before it even gets here. It chooses its parents, its family, sex, religion, race, whether it has disabilities, when it will die and what kind of life it will have.
 
Now this may seem far out and way too much for many to comprehend and I get that. I myself am struggling to figure it out and would really love to know why my soul chose the life I’m living. It’s mainly to do with learning life’s lessons and the lessons we chose to learn before we got here. Love, compassion, kindness, forgiveness, you know, the usual suspects.
 
But what I am really struggling with is the myth, the fallacy, that if you dream hard enough, believe hard enough, wish hard enough, that everything will happen and come true.
 
I call bullshit on it!!!!
 
Dreaming about Michael Weatherly did not get me married to Michael Weatherly. Being positive about him and the life we would live together did not get me him or that life.
 
What will get you somewhere is hard bloody work? That’s what is comes down to. We will not be a published author unless we write the book. We will not be a pop star unless we take lessons and learn about music. We will not become the C.E.O of a mega conglomerate unless we work our way up the corporate ladder, or sleep with the boss, inherit the company or start our own business and that’s what it becomes. And very few people do the last three.
 
So how long are we supposed to work for it? How long are we supposed to be patient and tireless and positive? Five years? Ten years? Twenty-five years? How long are we supposed to wait for success, for fame, for fortune? How long are we supposed to slog our guts out before we stop and realise it’s not working and we’re getting nowhere? How long are we supposed to wait before our hopes are dashed that we will never achieve the heights of success that we want?
 
What if it’s not meant to happen? And that’s not being pessimistic. If, in this lifetime, we are not meant to be rich, successful, or have the fame and attention we so crave because our soul did not choose it, then how do we cope with that? How do we come to that conclusion? How long does/should/would it take for us to come to that conclusion? We are told to work hard and stay patient, but how long do we do that? How long until it comes? How long do we wait, and what if it never comes?
 
Many a year ago a study was carried out in Berlin, Germany and documented the practice habits of a group of violin students throughout their childhoods, adolescence and then adulthood. When asked how many hours they had practiced over the entirety of them playing, results showed that whilst times were similar in childhood, the most elite players had accumulated more than 10,000 hours individually by age 20.
 
This strong link between time spent rehearsing and level of ability made a very strong case for writer Malcolm Gladwell, and he brought the idea of the 10,000 hours rule to a larger audience. The principle holds that 10,000 hours of “deliberate practice” are needed to become world-class in any field. When psychologists talk about deliberate practice, they mean practicing in a way that pushes your skill set as much as possible.
 
In Frans Johansson‘s book “The Click Moment”, he argues that deliberate practice is only a predictor of success in fields that have super stable structures. In tennis, chess, and classical music, the rules never change, so you can study up to become the best. But in less stable fields, like entrepreneurship and rock and roll, rules can go out the window.  One chess player had taken 26 years to reach the same level that another reached in two years. Clearly, there’s more at work than just the amount of hours put in. “The evidence is quite clear that some people do reach an elite level of performance without copious practice, while other people fail to do so despite copious practice.” Practice is great but practice alone won’t make you the best in your field. It could also have to do with personality, the age you started, intelligence, or something else entirely.
 
David Epstein’s book, The Sports Gene, thoroughly disproves the 10,000 hour theory. “Practice is important but there’s a reason that Jamaicans dominate sprinting, Kenyans excel at long distance track, and tall people are much more likely to make it to the NBA.” Epstein also notes the world’s best in high jump, darts, and track don’t need nearly 10,000 hours of practice. “It’s in the genes,” he argues.
 
Well, I could argue that a musician will tell you that there is not one family member before them who can sing or play an instrument. There are artists and authors who have no family ancestry of arts or writing either.
 
One of Epstein’s chapters details two successful high jumpers, one of whom had practiced for far more than the prescribed 10,000 hours, and another who had done far less. The chapter is titled “A Tale of Two High Jumpers (Or: 10,000 Hours Plus or Minus 10,000 Hours).
 
Gladwell only applied the 10,000-hour rule to cognitively demanding activities that needed significant thought, unlike those runners and dart-throwers.
 
For me, very few people have extraordinary rare true talent. The ability to pick up an instrument and play a tune within minutes, or to open their mouths and sing without having had a lesson is extraordinary. For the rest of us, it is nothing but pure dedication to practising, learning, and educating ourselves on all aspects of our trade and then furthering our education every time something new is revealed, learned or released.
 
We are constantly honing and practising our crafts. We are constantly learning new aspects, techniques and software if we work online. We are reading new ideas and putting them into action. We are researching new directions and delving into vaults of old documents. We find, we research, we learn. THAT is how we get where we are.
 
Example: Russell Crowe spent 25 plus years as an adult in from of the camera making movies, and many before that as a child actor. The years of learning, education, practise, and understanding of what it took to be in front of the camera led him to also understand what was needed behind the camera.
 
Had it not been for the last 40 years of his life in front of the camera, time spent preparing him to become the actor he is, then he would not have become the director he needed to be to direct his first movie, The Water Diviner, a movie that scored him many awards and accolades within months of release. It was Australia’s biggest release for 2014, and one of Australia’s biggest selling movies of all times. It would not have been what it was if not for his dedication, time and energy to the craft of his choice and the story behind it.
 
Had he tried directing a movie any earlier it could have very well bombed, but because he was made to wait by the universe until this particular movie, it was the creation and success it was purely because the universe knew he needed the time to hone and learn until he could create the story that needed to be told.
 
Tiger, Serena, Venus, and many more children who start practising their sport at an early age would not have had the success they did if not for that practise, a parent pushing them from the sidelines, and their souls’ choice of a successful career in their future life. No one comes out of the womb kicking or hitting balls. It is a craft that is learned and practiced.
 
Just as with martial arts, painting, jewellery designing and making, playing instruments, singing, driving, becoming a doctor, a lawyer or scientist. NONE of this is straight out of the womb, or even a pure talent. It is all education, understanding the craft of your choice and day after day after day of practise.
 
Of course success is another thing altogether and it comes back to how long are we supposed to work for it? And if we’re not going to get it because our souls did not choose it then when do we figure this out? When do we realise that all the years of slogging our guts out hasn’t been getting us anywhere?
 
How long do we wait, and what if it never comes, regardless of how many hours we put in?
 
At the rate I’m going it could well be 10 years instead of 10,000 hours. I started writing in 2006, next year it will be ten years since I started writing books, so maybe success for me will come next year, or not at all. For some, those 10,000 hours are not all together 8-10 hours or more a day, sometimes it’s only a few hours a day, hence the longer it takes.

I won’t know until July, 2016 and THEN we’ll see if it’s true. If it doesn’t happen, then I really WILL call bullshit on it and know that success really isn’t going to happen for me.

Self-Publishing Books I will be buying and reading over Christmas

25/11/2014 by L.J. Diva Filed Under: Authors & Books, Business & Legalities, Publishing Leave a Comment

Over the summer break I intend to buy books about self-publishing from some of the authors I follow.

While I have my own out, and will be updating it for print publishing next year, there is much to be gained from supporting other self-published/indie authors.

I’ve already bought the PDF format of Catherine Ryan Howard’s Self Printed 3rd edition.

Plus David Gaughran’s Let’s Get Digital 2nd edition in a bundle with Joanna Penn’s How To Market A Book and Sean Platt’s and Johnny B. Truant’s Write. Publish. Repeat.

I’ll also be getting Joanna’s other two books Business for Authors and Public Speaking for Authors.

I’m also considering Chuck Wendig’s The Kick Ass Writer and 250 Things You Should Know About Writing.

All of these authors know what they’re talking about and if you are considering writing or making a career out of it, give them a go.



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